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- THE WEEK, Page 30BUSINESSEt Cetera
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- COLA CUM LAUDE
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- At least one battle being fought at Penn State University has
- nothing to do with political correctness. In State College, Pa.,
- ideological warfare has been eclipsed by the grand finale of a
- heated competition between soft-drink giants Coca-Cola and Pepsi
- for an exclusive 10-year contract to be the school's official
- thirst quencher. Pepsi won the honors, and as a result no other
- sodas will be sold anywhere on the university's 21 campuses. In
- return, Pepsi is awarding Penn State $14 million, money that
- will go to scholarship funds and construction of a new sports
- arena.
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